The Supermarket 2018 logo is available in eps (vector graphics) and png (raster graphics) format.
Vector graphics are based on vectors (also called paths, or strokes) which lead through locations called control points. Vector art is ideal for printing. Since the art is made from a series of mathematical curves, it will print very crisply even when resized. For instance, one can print a vector logo on a small sheet of copy paper, and then enlarge the same vector logo to billboard size and keep the same crisp quality.
A raster (bitmap) graphic has an ideal resolution and blur or pixelate excessively if it is enlarged more than that size.
Therefore the logo is available in different sizes to be used in newsletters and on the web. The png format allows transparent background.
The colour is 80% magenta and 100% yellow.
EPS FORMAT, scaleable vector graphics:
PNG FORMAT, for screen use (width: 200 px, 500 px)
In the submenu above.